Marketing Talks

                                            VIBRANT    RED The only common identity on all major fast-food brands is on its logo which is red in colour. Why do major food brands use this red colour on their logo? The uncomplicated answer is, red colour is the most vibrant primary colour in the spectrum. Some brand experts suggest red colour on logo act as a welcoming sign and induce a seduction on human minds and stimulate the appetite. While checking other examples we often find that red colour is using on all warning signs or danger symbols like a traffic signal. In short, it is easy to conclude that the red sign/symbol has a triggering action on the brain. The restaurant giants use this sudden reaction to attract consumers. On a busy road, the huge logo which is red in colour will gain more eye responses than any other colour. The fast-food market is highly com...

"CUSTOMER IS ALWAYS RIGHT "  The very famous slogan has a greater relevance irrespective of the period or the type of business. The slogan popularized maybe during the early period of industrialization but the same concept is still teaching in every business schools even to the generation z students.  The ultimate purpose of every business is to earn a profit, but none of them can move forward without satisfying their clients. The term "the customer is always right " directly points out to customer satisfaction in any circumstances. The same concept was used worldwide with little differences to the actual meaning, In Germany, it is " the customer is never wrong " or " the customer is the king " and in Japan, the slogan is explained as " the customer is a god ". Why these quotes are important, is customer satisfaction is really required when the product quality is high? The answer is yes product quality, price, promotion and placement ca...